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Web Development
RJ's — Confectionery Brand UI
Client
RJ's
Duration
Design concept
Category
Web Development
Overview
A warm, premium website design for RJ's, a New Zealand confectionery brand. The long-form landing page leads with bold product storytelling, nutrition transparency, brand history, product categories, testimonials, and an early-access signup.
The Challenge
The brand needed a digital storefront that felt playful yet premium, showcased product photography at scale, and guided shoppers from first impression to purchase without looking cluttered.
My Solution
Designed a portrait-first scrollable landing page with chocolate-brown accents, generous whitespace, clear CTAs (Shop Now / Sign up), a nutrition strip, lifestyle collage storytelling, and a product grid for Balls, Bullets, and Twists.
Key Features
- Bold hero with product photography and pricing CTA
- Nutrition facts strip for transparency
- About Us collage + brand story
- How we do lifestyle storytelling
- Product category grid (Balls, Bullets, Twists)
- Client testimonials carousel
- Early-access email signup footer
Results Achieved
- Cohesive confectionery brand identity from hero to footer
- Clear conversion path with Shop Now and Sign up moments
- Scrollable portrait presentation ideal for design review