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Web Development
WILDLING — Skincare Brand UI
Client
WILDLING
Duration
Design concept
Category
Web Development
Overview
A calm, premium website design for WILDLING, a beauty and skincare brand. The long-form page blends soft peach and cream tones with product still-life photography, partner logos, about storytelling, product cards, brand stats, lifestyle CTAs, testimonials, and a clean footer.
The Challenge
Beauty brands often look either clinical or cluttered. WILDLING needed a digital presence that felt natural, elevated, and conversion-ready while showcasing product photography beautifully.
My Solution
Designed a portrait-first landing experience with recessed product frames, dark rectangular CTAs, partner social proof, product merchandising cards, stats strip, customer testimonials carousel, and a structured footer—optimized for scrollable design review.
Key Features
- Hero with product still-life and VIEW DETAIL CTA
- Partner / lender logo strip
- About Us storytelling layout
- Products grid with ADD TO CART
- Brand stats strip
- Lifestyle value section
- Customer testimonials carousel
- Multi-column footer with social links
Results Achieved
- Premium organic beauty visual identity
- Clear shopping CTAs across the page
- Scrollable portrait presentation for full design review